How Smiths in Spain started
Jessica and Eric moved to Spain chasing a slower, richer way of living, and stayed because the country never stopped surprising them. What started as documenting their own move abroad turned into something bigger: a shared realization that most travel content either oversells a place or forgets to make anyone feel anything at all.
Jessica brings the marketing-manager mindset: structure, strategy, client communication, the discipline of hitting a brief. Eric brings the journalist's instinct: an eye for the story inside the story, and the filming and editing craft to bring it to life. Together those two backgrounds cover the whole job: strategy and soul, in the same campaign.
Smiths in Spain grew out of a simple belief: that people don't book a destination, they book a feeling. Our job is finding that feeling and making it impossible to scroll past.
